Once you have your website up and running, the next question many entrepreneurs will ask is “What is the best way to market a website?” Well, there are a lot of different options to promote a website, and the best online-marketing strategy will include a combination of all of them. If you have a new website, here are a few ways to help you get the word out.
Search Engine Optimization (SEO)
The hard truth is if search engines don’t know about your website, no one will. As a result, every website owner should invest in solid SEO from a professional company in order to help boost their website in search results. Remember, SEO takes time, so be prepared to wait anywhere from 6-9 months for your desired results.
Paid Search (PPC)
Paid search is a great way to get your website out there in a hurry. In fact, as soon as you organize your PPC campaign and start bidding on keywords, you should start seeing a turnaround. Make sure to test different keyword combinations and ad text to see what strategies are drawing in your target audience most.
Facebook and YouTube Ads
Facebook and YouTube are two of the most visited websites on the Internet. They sell ad space. Buy some of it. Most likely, you won’t regret it.
Buying ads on Facebook is not the only way to promote your website on social media. As part of your online marketing strategy, you should build a Facebook business page, a Twitter Page, a Pinterest page, and actively participate on each social-media platform. If you can’t keep up with your social-media marketing, then outsource the work to an agency.
Email marketing is another great way to engage potential clients. Emails remind potential customers that you exist and that you have a lot to offer. In fact, offering your customers a special web promotion in an Email is a great way to market your website.
One super easy (and super free) way to market your website is by submitting a guest post to a popular blog with a link back to your website. Bloggers receive a ton of traffic from customers interested in what they have to say. Consider submitting top-notch content to a high-end industry blog. It’s a great way to help people learn about your website.